project 3

Persona and Empathy Map for a Catering Company (Design Thinking / UX)

The presentation showcases the persona of Anna Kowalska and her empathy map, offering a concise overview of her needs, motivations, and barriers. It highlights the key elements of her profile to support a deeper understanding of her lifestyle and consumer decisions.

The presentation includes:

• a brief user profile (demographic and professional background),

• key traits, values, and interests,

• empathy map: thoughts and feelings, influences, observations, behaviors,

• main needs and pain points related to healthy living,

• context of her engagement with nutrition and wellness services.

project 2

Research‑Based Persona of a Heavy Industry Worker in Poland

The article presents the process of creating a research‑based persona derived from a qualitative study on the consumer habits of heavy industry workers in Poland and their attitudes toward climate change.

The article includes:

• a research‑driven persona represented by Krzysztof,

• the user’s key motivations, needs, and constraints,

• patterns of consumer behavior and approaches to purchasing,

• attitudes toward ecology and factors influencing pro‑environmental decisions,

• the social segments the persona belongs to and their relevance for interpreting the findings,

• design insights and potential directions for applying the persona in further work (e.g., service design, communication, educational campaigns).

User-Centered Design (UCD)is a design approach where the user is the reference point at every stage of product creation—from the initial hypothesis, through research and prototyping,
to testing and implementation. It is a process that combines empathy, data, and iterative improvement to create solutions that are truly useful, understandable, and valuable.

Below is an example of the effect of applying
User-Centered Design and Design Thinking.

For more detailed tools in service design, testing, and others that I use in my design process,
I invite you to visit the page

User Centered Design & UX

project 1

Functions of a robot-assistant for people with Parkinson's disease

The work is the result of my own brainstorming as part of a research‑concept project. All ideas presented here are entirely my own. In addition to concepts directly related to the robot, the document also includes further suggestions aimed at supporting patients and improving their daily functioning.

Contents:

• Purpose of the work

• Brief description of Parkinson’s disease

• Proposed functions for the assistive robot, along with their justifications

• Additional ideas for addressing selected challenges associated with Parkinson’s disease