Welcome to my virtual space!

Here you will learn who I am, what I do, and what tools I use in my work. Discover my unique approach and the values that guide me.

Who I am and what I do

My story is a journey full of passion and growth. From the beginnings in the industry, through gaining experience, to developing a unique approach to work that I now offer to my clients and collaborators.

I combine research sensitivity with a practical approach to design and communication. I enjoy creating solutions that are thoughtful, aesthetically refined, and grounded in real user needs. In my work, I am guided by curiosity, empathy, analysis, and a commitment to ongoing development.

I am a sociologist, specializing in new media business, marketing, and user experience design. I merge social knowledge, analytical thinking, and design competencies to create solutions based on data, empathy, and the needs of all stakeholders. I work at the intersection of research, UCD, strategy, and communication, and my expertise extends far beyond sociology—I have conducted research in clinical psychology, psychodietetics, and government social programs. I also have experience as a copywriter and in e‑commerce and SEO. Within UX, I am particularly interested in research, auditing, and analyzing information architecture. I am passionate about writing scientific and popular science content, and running an astronomy fan page taught me how to translate complex topics into accessible language. I have conducted end‑to‑end scientific research and created English‑language content. I also designed a children’s coloring book for charity and contributed to a project aimed at developing a robot to support people living with Parkinson’s disease.

I am a curious person who constantly expands her competencies—this is reflected in the numerous courses and training programs I complete on a regular basis. In my work, I prioritize clarity, logic, and reliability, both in experience design and in content creation. I am passionate about scientific and popular science writing, and managing an astronomy fan page strengthened my ability to make complex issues understandable. Before I write anything, I always verify my sources, supported by my experience working with English and Spanish. I rely primarily on my own skills, but I can also use AI tools to create graphics, music, and text when appropriate.

If needed, I would be happy to share more about any of the experiences mentioned above.

UX Research, UCD, testing, information architecture

My competencies in strategic marketing

• Social research

• UCD

• Information architecture

• Designing digital products according to cybersecurity principles

• Nielsen heuristics

• Empathy maps

• User journey maps

• Stakeholder needs analysis

• Usability audits

• Usability testing (moderated and unmoderated)

• Creating personas

• Low-fidelity prototyping (on paper)

• Design Thinking

• SWOT analysis (in the context of product, experiences, and entrepreneurship)

• Creating user scenarios

• Qualitative and quantitative research in UX

• Familiarity with the basics of the SCRUM framework

• Basics of manual testing (ISTQB)

Business Planning

My competencies in entrepreneurship:

• Business Model Canvas, Lean Business Model Canvas

• SWOT Analysis

• Stakeholder Analysis

• Strategic Thinking

• Creating product and service concepts

• Feasibility and risk assessment

• Process planning

• Working in an international environment

• Analyzing customer needs (see below)

Strategic marketing

My competencies in strategic marketing

• UX/User Centered Design

• SEO and content marketing

• Creating industry, creative, and scientific content

• Storytelling and brand narrative

• Keyword analysis

• Creating communication strategies

• Content planning

• Optimizing content for audiences and algorithms

• Competitor research

• Source verification (PL/EN/ES)

• Popular science communication of complex topics

• Entrepreneurship (see below)

Social research

My competencies in social research:

• Qualitative research (interviews, observations, content analysis)

• Evaluation research

• Quantitative research (surveys, descriptive statistics)

• SPSS – data analysis

• Data triangulation

• Source verification (PL/EN/ES)

• Working with academic literature

• Creating research reports

• Analysis of social trends

• Analysis of cultural context

• Independently conducting end-to-end research

My Expert Arsenal

Discover a set of professional tools that support my daily work, ensuring precision, efficiency
and the highest quality of the projects and research work I carry out.

My Workshop in the Era of AI: Tools and Reflections

"Familiarize yourself with my reflections on artificial intelligence in the context of my work, as well as which tools I (possibly) use and for what purpose"

In my work—particularly in research and creative writing—I do not use AI tools, except in projects where their use is mandated or in cases where they can genuinely enhance the outcome, for example in purely graphical tasks. 

Among the AI tools I may use are Copilot, ChatGPT, Gemini, and Sora.

In social and marketing research, as well as in journalism, AI still performs poorly. I discuss the impact of AI on audiences, the writing and research process, and the financial and temporal inefficiency of such tools below. AI lacks insight and empathy, and it is unable to account for all relevant variables or cultural contexts. Achieving such depth with AI would be nearly impossible and, at best, extremely time‑consuming—far more so than developing a research project, form, or questionnaire from scratch by someone with the appropriate skills and competencies. AI cannot meaningfully relate to cultural nuances or to the dynamics of a culture in flux.

AI also makes logical, linguistic, and factual errors, particularly when comparing outputs generated in different languages, such as Polish versus English. Text produced by AI remains relatively easy to recognize, which leaves a poor impression on readers: its use may be perceived as laziness or a lack of respect for the audience. It also raises doubts about the “author’s” actual knowledge of the subject and forces the reader to verify the sources provided by AI—verification that would be necessary anyway in a traditional writing or research process. When AI provides incorrect or incomplete information, one must ultimately return to reliable sources and incorporate them into the creative or research workflow, which further extends the project timeline. 

Courses and Training

• Cybersecurity: Red Team Intro – University of Warsaw x HackerU (2024)

• Manual Tester (ISTQB) – CodersLab (2024)

• 100% Player 1 – Keyword Studios x University of Silesia (2021)

• Agile: What It’s All About – Northmill Bank AG x University of Silesia (2021)

• UX Design – UX Upgrade (2020)

• Clinical Weight Loss Coach – Centre of Excellence (2017)

Studies

Sociology, Bachelor's degree, graduated with distinction

• specialization: Human Resource Management
• specialization: Business and New Media

My Competencies in a Nutshell

My educational journey and professional training – the foundation of my skills.